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THE IMPORTANCE OF USER-GENERATED CONTENT FOR E-COMMERCE ADS

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5 BENEFITS OF USER-GENERATED CONTENT FOR E-COMMERCE MARKETING

“Online feedback from strangers is becoming increasingly credible to e-commerce buyers all over the world.”

User-Generated Content (UGC) is the content created by your customers/fans for your products/services. It might include written content such as a product review or a video or picture shared on a social media platform. Whatever its form, user-generated content (UGC) is one of the most effective marketing tools available.
But, what’s the big deal about user-generated content? You may ask about products in your area from someone you know. You will be directed in a far better direction. That is how everyone feels. Right? Sadly, the answer is no.

“As many as 64% of customers go online for reviews from strangers before purchasing anything available on the internet.”

So, what are the advantages of using user-generated content to market your e-commerce brand? In this post, we will discuss the top five reasons for utilising user-generated content in your content strategy.
UGC CREATES SOCIAL PROOF
“People believe in people, not brands.”
When was the last time a friend or co-worker suggested a product to you, or when did you see an unboxing video by a popular YouTuber? What were your thoughts?
In terms of marketing and sales, word-of-mouth is always more effective than direct advertising. By integrating user-generated content into your e-commerce site, you can show showcase your products in reality rather than only in attractive flat lay photographs.

IMPROVES YOUR PRESENCE ON ORGANIC SEARCH RESULTS
Imagine you want to sell acoustic foam in your online store. You must first capture the attention before making the real sale. This is where user-generated content (UGC) comes into play.
Good, relevant user-generated content is highly valued by search engines. So, if your product site has acoustic foam ratings and reviews, you may urge them to display them all. The catch is that you must code your website so that crawlers can access this UGC.

UGC BOOSTS YOUR SEO SCORE
“Do you want to make an online purchase? What will be your initial step? Google. What’s the good news? User-generated content is preferred by Google.”
To increase traffic to your e-commerce website, you need to rank better on search engine result pages. Leveraging UGC properly is one of the easiest methods to do this.
By adding user-generated content, you can provide your website with unique and one-of-a-kind content. This means that the more client reviews you get, the better your website’s SEO will become. This increases your chances of producing sales and earning income.

FACILITATES SMART DECISIONS
“User-generated content (UGC) is a goldmine for every business. It’s like a gold mine of information.”
Tracking UGC over time provides you with a deep insight into the minds of people who use your service in the actual world. It allows you to improve exponentially by simply using big data analytics and making better decisions. You can use this data to determine which segment is your most vital target group. By accurately identifying the segment you are most likely to influence, you can target your sales and marketing strategies on that segment. Rather than wasting your resources by focusing on a less appealing section.

INSPIRE LOYALTY
“By publishing user-generated content from your online consumers, you are not only marketing your product but also expressing how much you value your relationship with them.”
It’s safe to assume that the individuals that come and post on your website or social media sites are among the most devoted clients.
By increasing brand loyalty, you may raise the Customer’s Lifetime Value (LTV). This is only possible if you maintain a long-term, profitable relationship that results in repeated sales. One of the simplest ways to do this is to ensure that you take care of your valued consumers, who eventually drive your business.

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