5 Benefits of email marketing for D2C E-commerce Brands
“When funds are limited, costs are high, time is short, and conversions need to be created, who do you call? Email marketing, that’s what you can use.”
Email marketing is an important aspect of any e-commerce marketing plan. Managing email campaigns will help you to stay in touch with your loyal clients, inform them of any upcoming deals, and increase sales. Whether you like it or not, email remains one of the best most important marketing mediums at present. It keeps your customers up to date on any changes to your business and develops trust among your customers. Once applied for your D2C e-commerce business, email marketing can help you steadily raise your sales and conversions.
Still don’t trust us? Continue reading. In this post, we will discuss the benefits of email marketing and how your D2C e-commerce brand can effectively use it.
IT’S EXTREMELY EFFECTIVE
“The figures back it up. 4.24 percent of email marketing customers convert into buyers.”
You want your business messages to reach your current and prospective clients. Email is your best bet in this case. It’s safe to assume that everyone you meet and everyone in your target audience uses email.
Unlike other marketing channels such as print or television, email allows for direct two-way connection with your target audience.
EMAIL LETS YOU BUILD BRAND AWARENESS AND APPEAL
Building brand awareness for your D2C e-commerce business is essential for growth. Brand awareness is the intangible aspect that motivates customers to choose your items over others. The more they know about you, the more likely it is that they will buy from you.
So, how can email help to raise brand awareness?
Attracting attention leads to increased awareness. When you make yourself visible, people learn about you. You may utilize emails in a variety of ways to keep your receivers’ attention. After asking permission, you can email subscribers about:
- Industry updates.
- Product improvements.
- Expert guidance.
- Market information.
- Blog updates.
EASY TO MEASURE
“If your clients demand and expect daily emails, you should provide them.”
Most email marketing tools help track what happens after you send your email blast. Delivery rates, bounce rates, unsubscribe rates, click-through rates, and open rates can all be tracked. This offers you a better picture of how your email campaigns are doing for your D2C e-commerce brand, which ones need to be tweaked, and which ones should be removed completely. These indicators should not be overlooked. They are an important component of your overall internet marketing plan.
YOUR CUSTOMERS ACTUALLY WANT IT
“If someone signs up your email list, that’s because they genuinely want to hear from you.”
The primary purpose of each email is to provoke a response. Emails are designed to entice customers to click on them, respond, buy, or enrol. D2C brands use emails to tell consumers about changes or new items and to generate traffic to their websites, as your email list subscribers are the first to visit your website. For more visitors, you will need to invest by posting advertisements, PR, and so on.
Establishing an email marketing approach will help you see immediate results. This contains newsletters and automated, tailored emails depending on your customers’ experiences and demands.
ALLOWS FOR TARGETED MESSAGING
“If you want to execute effective email marketing, make them as customized and focused as possible.”
Email marketing also plays the function of lead generating weapon. Your clients are at different phases of the purchasing cycle. Some may be in the contemplation stage, while others may be in the research and comparison stage, and yet others may be in the ready-to-purchase stage. Making buyer personas can help determine what type of content to generate for each phase. Customers want the information to drive them to the next step of the purchase cycle, and providing the correct content can help to do that.
“Email marketing is especially huge in the D2C E-commerce world.”
Email marketing is one of the most effective ways to reach your target audience. Furthermore, it has the potential to increase revenue and leads. Also, this is still the place where consumers want to get information. If you’re thinking about implementing email marketing for your D2C e-commerce business or simply wondering if your existing email program is worth it, I hope this article puts some light on all the wonderful things email marketing can achieve for you.